Arte

Já aqui disse que gosto de publicidade, gosto de ver anúncios. O anúncio que mais me tinha apaixonado até agora, era um anúncio da Levi's que recitava um poema que me é muito especial: The Laughing Heart de Charles Bukowski (poema esse que tenho sempre comigo porque me inspira verdadeiramente). Hoje descobri outro anúncio que me apaixonou tanto como esse.
O anúncio é da Louis Vuitton, chama-se Word e pretende prestar tributo a um dos maiores e mais fantásticos atletas de todos os tempos - Muhammad Ali, que é também uma pessoa em quem sempre encontrei inspiração. Dirigido por Stuart McIntyre, o anúncio é passado num ring de boxe, com o rapper Yasiin Bey (ou Mos Def) e conta ainda com a estonteante caligrafia de Niels Shoe Meulman. Uma verdadeira obra de arte.

This is the story of Muhammad Ali,
The prettiest fighter that ever will be.
He talks a great deal and brags in deed-y
Of a muscular punch that’s incredibly speedy.
The fistic world was dull and weary.
With a champ like Liston, things had to be dreary.
Then comes someone with color, someone with dash,
To get the fight fans running with cash.
This brash, young fighter is something to see,
And the heavyweight championship is his destiny.
Ali fights great—he’s got speed and endurance,
But if you sign on to fight him, increase your insurance.
Ali’s got left. Ali’s got right.
And if he hits you once, you’ll sleep for the night.
As you lay on the mat as the ref counts to ten,
You’ll pray you never have to fight him again.
For I am the man this poem is about,
The heavyweight champion, there is no doubt.
This I predicted and I knew the score,
The champ of the world in ’64.
When I say three, they go in the third.
Don’t bet against me, I’m a man of my word.
For I am the man this poem is about.
The heavyweight champ, there is no doubt.
Here I predicted Mr. Liston’s dismemberment.
Hit him so hard he wondered where October and November went.
When I say two, there’s never a third.
Standing against me is completely absurd.
If I tell you a mosquito can pull a plow,
Don’t ask how; Hitch him up.
I am the greatest.
I am the greatest.
I am the greatest.